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Archive for the ‘Strategic Alliance’ Category

Customer relationships are one of the most important aspects of marketing your business. In business, principally with Internet businesses and marketing, it is particularly important to form strategic alliances to help build your customer relationship base and expand these important customer relationships.

The Internet has allowed a number of niche market businesses to flourish, and a large percentage of Internet businesses offer specialty products and services. These small businesses often sell just one or a few particular items, or a small range of items in one particular category. Once you have reached a number of customers, if you sell only one product or offer one particular service, it may not be the type of thing than necessitates repeat business. And although now you have a customer base, your base may not need a regular refill of the product you offer, which is inherently limiting to your business.

The Importance of Strategic Alliances

Many small businesses are in a similar situation: you’ve obtained initial business, but because your product or services don’t require a large amount of renewal or repeat business, you must constantly work on gaining new business. This can be a stressful prospect, and is why strategic partnerships are so important.

Our customer-oriented teams use a state of the art “no-spill” vacuum system to transfer the oil from the customers’ location to the plant, where the oil is converted to biofuel or blended with petroleum diesel to create biodiesel fuel. 100% of all collected oil is recycled

 Produced domestically, biofuel and biodiesel can help relieve U.S. dependence on foreign petroleum. Made from natural, renewable resources such as vegetable oils, animal fats and recycled cooking oils, biofuel is less toxic than table salt and as biodegradable as sugar. In its pure form it can be handled, stored and transported with the same guidelines as vegetable oil and creates approximately 80% less carbon dioxide and 100% less sulfur emissions than petroleum based diesel fuels.

BaxTek Solutions has formed a strategic alliance with Biofuel Consultants. Biofuel is a cleaner burning alternative fuel and the only alternative fuel to successfully complete the health effects testing requirements of the Clean Air Act.  This simple to use, biodegradable, non-toxic and essentially sulfur/aromatic free fuel can either be used directly in certain vehicles refined and used in diesel engines or mixed with petroleum diesel to create a blend for diesel engines.

BaxTek is supplying Intermec Handhelds, Zebra computers and custom software for the Biofuel Green Gallon Solution. The custom software will incorporate GPS for tracking the trucks and drivers while also providing for real time data transfer.

Copyright (c) 2008 Christian Fea

Strategic alliances have become a major factor in today’s business models. Strategic alliances can enable the business owner to offer more services to their most valued clients ‘ and for many businesses, strategic alliances are the most profitable avenue of revenues.

Strengths of Strategic Alliances

According to recent research, 80% of surveyed CEOs found strategic alliances beneficial for several purposes:

-Quickly enter into the marketplace

-Promptly obtain technology advancements without research costs

-Minimize the budgetary costs typically associated with growth investments

To ascertain what type of strategic alliance is right for you, it is important that you assess your business thoroughly. Are you looking to penetrate a greater volume of the market share? Are you looking to reach a potential partner’s customer base? Would you like to launch a new product line? Understanding your specific goals ‘ as well as your market position, strengths, weaknesses, and available resources ‘ will help you craft an appropriate strategic alliance.

However, the main reason why strategic alliances fail is because at least one of the partners is not happy with the results. Why does this occur? In most cases, the strategic alliance fails because a solid plan was not created at the outset of the endeavor.