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Orange County Schools’ Special Education Alliance

The Orange County Schools ‘ Special Education Alliance was created by the 28 districts in Orange County in 2003. The primary goal of the Orange County Schools’ Special Education Alliance is to meet the need for a countywide system that can focus on special education. This includes offering staff development and training to school employees, creating leadership in advocating for legislative and administrative change, overseeing the decisions and rulings rendered by administrative agencies, offering a way to fund the litigation and appeals of administrative and judicial decisions and rulings especially when the outcome has a countywide significance or precedent setting in its implications for all students.

The Orange County Schools’ Special Education Alliance was created with the intention of addressing all the concerns of all students regardless of if the student has any manner disability. Any student that is not receiving the full services they need changed because of lack of funding to support mandates created under the federal Individuals with Disabilities Education Act. The main problem that Orange County Schools faces with meeting this federal mandate is drawing funds from the regular education program. Funds are often taken from the regular education program to support the needs of special education students. Orange County Schools’ Special Education Alliance aims to provide the services all students need to be successful in meeting academic standards.

You are an entrepreneurial inventor with marvelous ideas in your area of expertise. The ability to create models, prototypes and concepts flows easily from your fertile brain. Nevertheless, all you have to show for your creative efforts is a garage full of dead end stuff, despite all of your efforts. 

Many creative people have an area of knowledge in which they excel. They are in their comfort zone there and can appear to be a master of this precise universe. However, taken just a bit outside the protective lines of this tight little planet, they are lost souls. They can not communicate their brilliance, demonstrate their value and commercialize their creativity. 

This is all too often a loss for the economy and society at large. A great invention that does not arrive in a timely fashion to the marketplace is a huge loss on many levels. Innovation is the juice of life for a vibrant economy. To be deprived of any source of ingenuity, no matter the reason, is to limit the range of possibility so vital for discovering big, new ideas. 

A relatively little used option, for inventors and entrepreneurs, with limited ability to fund or license their product, is the Strategic Alliance. A Strategic Alliance enables a product, invention or service to become absorbed within the structure of a going business. The business handles all aspects of production, sales, marketing and finance as if the item was invented in house. In return, the inventor receives an income stream for a defined share of the profits generated by the product, a consulting agreement or employment working in his area of expertise on the project. 

Copyright (c) 2008 Paul Flood Marketing, LLC

These Powerful Small Business Marketing Tips Are Guaranteed to Dramatically Increase Your Sales!

If you are like many entrepreneurs, you are looking for small business marketing tips that not only work, but work consistently. If you’re ready to take the your small business to the next level, you need to look at marketing differently.

This may seem obvious but, over 97% of the time, your small business marketing should have one of two goals: 1. Result in a sale. 2. Result in a lead or prospect.

The other 3% of the cases include your community service marketing like memberships in Rotary, Kiwanis and organizations to which you belong.

Marketing Shouldn’t be a Mystery!

Small business owners often see marketing as a mystery and don’t know what works for their business. Not knowing what to do leads to either copying competitor’s poor marketing or their falling prey to media and agency reps who often know less about marketing than them! The reps are taught to tell you, the small business owner, the goal of your marketing is to build your brand.

The ground is littered with failed small businesses who fell for this brand-building fallacy. Don’t misunderstand me here. I strongly believe in advertising as a pillar of your marketing system but you must view all your marketing as an investment, not as a trial to see what works if people know your name.

Another Small Business Marketing Tip:

Look at advertising as you would a sales ep. Would you hire a sales rep to build your brand and “get your name out there?” If they never close and sale and you’re losing money, do you keep them on board? Of course not! You don’t keep them around longer or pay them more money. You make a change.

Do you see the analogy? Your sales people and advertising are both marketing investments. Why continue advertising that doesn’t generate profits?

Remember that everything in your business is part of your marketing. You either move clients and prospects towards or away from a buying decision. When you look at everything you do as part of your marketing investment, you begin to consider how to leverage it in every possible way to increase profits.